How to sell on Amazon - Registering as an Amazon Seller

How to sell on Amazon - Registering as an Amazon Seller

Tags: APOB/PPOB, Benefits of Virtual Offices, E-Commerce Supply Registration, GST registration -


Amazon has made a great name for itself in the last couple of years. It has created one of the biggest marketplaces in the Indian market by making a whopping investment of $2 Billion US Dollar – Amazon India. Being an outsider and competing with the likes of Flipkart, it certainly has not been an easy journey for them but despite all the hurdles, they have won the market over with their sheer quality of user experience along with the ease of selling products online across the country. In this article, we will discuss the 8 parameters of becoming a part of the Sell on Amazon program a.k.a. SOA program and how you can start selling your products on Amazon.

Selling on Amazon India (SOA)

Selling on is quick and easy. To get started as a seller, you just need to list the products that you want to sell on marketplace and whenever a customer sees your products, they can make a purchase from the marketplace.

You will receive a notification to ship the product and as soon as you deliver the product to the customer and confirm shipment or let Amazon fulfill the order for you through Fulfilled by Amazon (FBA) or Easy ship. Amazon will deposit the funds into your bank account after deducting it’s fees.

Not to mention how much more convenient this is than having to create your own e-commerce website and managing many challenging aspects in terms of logistics handling, marketing, payment processing etc. all on your own.


Trivia -Amazon helps you protect against fraudulent orders placed on your products and payment fraud.

Becoming a seller on Amazon India

Growing and expanding your business was never this easy, all you need to do is visit the Amazon Seller Sign up page and click on the “Register Now” button to begin the process. You will need to provide basic details like the name of your business entity, official address, and the phone number, during this seller registration process.

5+ Lakh businesses trust Amazon India for their reliable services. And if you are already a seller then you may just sign-in using this link - Sign in

Business Entity Name

Key points to remember while registering yourself as an Amazon Seller partner: -

  1. Register your business as an LLP (Limited Liability Partnership), or OPC (One Person Company), or Private Limited Company, as these entities provide limited liability protection and are easy to start.
  2. The business promoter could theoretically face litigation or liability from vendors/customers and therefore it is very important to have limited liability protection, while selling products through online e-commerce portals like Amazon, Flipkart, Snapdeal, etc.
  3. If you’re selling your products via a registered business entity (Limited Liability Partnership or Private Limited Company) then you must enter the entity name, else enter the proprietor’s name.

Address and Phone Number

Amazon requires an entity’s registered office address or place of business in the respective column. It also requires your phone number that can be a mobile phone number as voice call or SMS verification would be needed for the registration.

GST Registration Information

GSTN number is a must to start selling your products through Amazon India if your product falls under the category of products for which Goods and Service Tax is applicable. For the sellers who are dealing in products that do not fall in such categories, GST registration is not required for them to be able to sell on Amazon India.

Bank Account Information

Amazon India would then require you to present the following information in order to complete your registration on Amazon as a seller:

  1. Bank Account Holder’s Name
  2. Bank Account Number
  3. Bank IFSC Code
  4. Account Type

Post this, a compulsory Amazon Partner Quiz is required to be completed and then you are good to go! Complete information relating to your product listings and management of listings is available on Amazon India Seller dashboard.

Seller Rewards Program (SRP)

Amazon also has a Seller Rewards Program! It is a seller loyalty program for sellers on, where Amazon provides opportunities to registered sellers to receive Rewards by successfully participating in Reward-earning tasks/ contests.

Why get a Virtual Office?

To avail your Input Tax Credit on goods and services you need to register your business at that particular state as an APOB/PPOB. To register a business with GST you must need an address in that particular state.

Now in order to get a PPOB for GST registration means renting an office space to list as a PPOB address. As a growing business you should not have to worry about paying rents for office addresses and deposits for the same, this is where virtual offices come into the picture.

You can get a virtual office with a coworking space for APOB/PPOB registration, coworking spaces provide space by the seat and hence are able to provide you an address without actually leasing out a property. You can use the flexible seats at the space along with the virtual office service.

For rents as low as INR 499/- per month, you can get a virtual office in prime locations anywhere in the country.

If you want to get an  APOB/PPOB you can visit ourvirtual office website or reach us out at and we will take care of your requirements.